Thursday, March 21, 2019

the weeknd - False Alarm



Directed by the same director as Hardcore Henry, this music video uses the POV perspective to follow the artist weeknd as he and his crew rob a bank then tries to get away. Looking at some of the behind the scene a lot of the people on the video really were passionate about it talking like it's a film instead of a simple music video. It uses a lot of the techniques that were used in Hardcore Henry but it feels a lot more refined as it doesn't try to jam a lot of crazy stunts like Hardcore Henry.
But also being quite a fast piece it doesn't give the audience the same sense of nausea because everything seems more planned and doesn't have the random time skips that the film has.

Another interesting thing was the incorporation of a drone being used as a 'character' to help drive the plot forward. Originally it was planed to use drone shot to establish the situation that the crew were in. But instead it was used as a piece of equipment for the crew in the story flying it out of windows and leaving it on top of the van to use as a camera to allow the weeknd's character to gain more information about the police force. It's a very interesting way to use the drone as then it feels more involved in the world the director is trying to create.

Another interesting thing to note is the amount of special effects used in the piece. Quite a few of the things that weren't expected are VFX which are small things like gloves being added on to character as well as a display for the drone. Without knowing this the audience will be lead to believe that it's all real, so credit to the team for being able to do this. The company which did the VFX posted a small video showing the thought process through them editing the effects on showing little notes of all the things that needed changing, from blood and rubble being added to the removal of lights from the last scene (which is really off putting once you know they were removed).

This type of technology is getting better and better and soon we'll see more pieces created this way.

Image result for False alarm

Music Video: https://www.youtube.com/watch?v=CW5oGRx9CLM
BTS: https://www.youtube.com/watch?v=Ym1VosDeX8s
BTS VFX: https://www.youtube.com/watch?v=Q_YsRPI7Img

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