Tuesday, February 19, 2019

Selfie Pride (2017)

This short comments on internet trends that keep popping up and commenting on how stupid the trends are becoming. The short shows us a young nurse who joins  an app with the aim of taking 3 selfies in a situation and showing different emotions.

The first half of the piece feels like an advert with the character doing various goofy things which I would still consider dumb. It uses a pov from the phone camera to achieve this with a couple of wide shots to show the environment.
However in the second half as the audience you know something is about to go down due to the face that the colour turns a lot darker. The music also stays in the whole thing giving it a trivialized feeling. Almost telling the audience that if you do stupid things, you'll cause stupid stuff.
I feel this is effective because if we look at real life, internet 'challenges' are literally just doing stupid stuff and the piece shows this to be quite normal even ending on you're a winner just to show that they will do anything to win. One of the things I don't like about this piece however is how its shown the character dying. It shows that she dies within various flashes of her phone's camera giving it a fairly comedic feeling towards it, which is reflected in the comments where the majority of the people find it funny. If they wanted to go down the route of, look at the stupid things you're doing, I would have gotten rid of the phone's camera and had a couple of various shots of the woman chocking and gasping for air. Using a wide, low angle and finishing with a close up of the character's eyes rolling back to create a more serious tone and to push the message stronger.

Link to Clip: https://www.youtube.com/watch?v=ayKkQQqGqXQ&list=PLfarU_76noqpyl-pGqG9yM7wX_9NkheYr&index=5

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