Ok Go is a band that are always trying to push the boundaries of music videos by trying the impossible. They started out by create a simple but very effective video of them dancing but using treadmills to move themselves around.
But in this music video they set out to show the most important moments in someone's life and tries to replicate that feeling. To show this they shot the majority of a song in just 4.2 seconds. When slowed down it reveals a an amazement of imagery from various paint cans exploding, glass shattering and the destruction of a set with paint everywhere.
This was a pain staking task for them which I believe worked for them, the biggest things for them to get this together were actually three elements. Planning was the first, each frame was planned out to make sure they can convey the information they wanted to. Because they were recording in such a short amount of time they had to plan very heavily to include all the elements to make this an effective piece.
The other important things were experimenting and practicing, to make sure they could actually preform the task for an entire month they would through trial and error to get things perfect, along with all of the practice they had during that time they managed to get it perfect for the camera.
The best part from the behind the scene in my opinion is the fact that their reactions are genuine. It was the first time they actually keyed all the elements of the music video together so their face are showing their true emotion adding more to the piece.
BTS: https://www.youtube.com/watch?v=2dFdNUz2cQc
Music Video: https://www.youtube.com/watch?v=QvW61K2s0tA
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